PLoS recruited my talents to customize a single-serving website that would spread the word about PLoS's newest
innovation, Article Level Metrics. I worked closely with my colleagues in Marketing and Creative to tweak a WordPress template that suited our
needs but didn't, at the time, reflect our branding. The result was a simple, clean, and modern site that was easily integrated with the existing
ALM branding.
By 2009,
ScholarWorks had gone through countless changes since its inception in 2006, and those changes
called for updates to ScholarWorks promotional
material--specifically material marketed towards faculty and graduate students. Liaison librarian Madeleine Charney and I worked closely
with the W.E.B. Du Bois Library's Communication Office to develop a new brochure that addressed the needs and interests of campus faculty in
a clear and visually appealing way. The brochure is part of a larger campaign to redirect marketing efforts of library resources in order
to better connect with the campus population.
Indiana University
is home to the "World's Greatest College Weekend," the Little 500 bicycle race.
In 2008, the Commission on Personal Safety was tasked with developing an educational campaign in conjunction with the event
that would highlight the issue of sexual assault--a problem that often increases around major campus sporting and "partying" events such as
"Little Five." I conceived of, designed, and managed distribution of the controversial t-shirt, which was called "the most popular
sexual assault awareness campaign in recent memory" by then-Assistant Dean for the Office of Women's Affairs, Carol McCord.